The incubator was announced Wednesday, called “TikTok for Black Creatives”, and is designed to invest in emerging black music creators and artists on the video platform.
The three-month program will provide funds that can be used for items such as production equipment and educational resources, through grants in partnership with the media company MACRO. TIkTok will also run town halls and other events with black entrepreneurs, celebrities, and TikTok executives, and incubator participants will also receive six virtual mentoring sessions.
The company was written in a. “Black creators on TikTok have been a driving force in our community.” Wed blog post Announcing the new promotion. “We are committed to continuing to raise and amplify their voices.” Black influencers are ranked among TikTok’s The most popular And poignant Creators since the company launched.
TikTok is Accepting requests For the program until January 27. Applicants can submit a one-minute video showing their TikTok creation skills. The finalists will be announced in February.
Black influencer content on social sites like Twitter and Instagram has been attributed to making various commercial and political marketing campaigns viral. Black Lives Matter Appeared In 2014 and became even Stronger power Last year started as a Facebook hashtag In the year 2013.
On the business side, Notice AdWeek Black Twitter made Popeyes chicken sandwich a cultural phenomenon, generating an estimated $ 65 million In free ads, according to the Apex Marketing Group.
The TikTok Incubator is one of several recent initiatives that are finally realizing the power of black influencers.
YouTube launched its TikTok-style black effects program in October as the #YouTubeBlack Voices Fund. On Tuesday, the company revealed 132 YouTubers who have been selected to receive grant funding under the program. Facebook launched its own site #BuyBlackFriday An initiative in October to start a three-month “subsidy season” for black-owned businesses.