Everyone, know the new GM logo. America’s largest automaker has decided it is time to take a fresh look as it looks to a completely different future for its business – the one that revolves around electric cars and zero emissions.
The new logo was unveiled on Friday. It’s a drastic departure from the blue slate design and uppercase for the outgoing look. This new logo features lowercase “gm”, white background, blue font outline and a round square design. The automaker said the goal was to invoke ideas for a cleaner future in a brilliant blue hue, while evoking a sense of inclusivity as the transition to small letters. I do get the first part, but the lowercase letters look a lot less professional, at least in my view.
The last major change is a line underneath the “m” to create a plug from the white space in the letter m – reminiscent of the arrow in the FedEx logo, and a sign directly pointing to the automaker in the houseAnd the .
“This was a project that our team personally took on, not just for ourselves but for the 164,000 employees,” said Sharon Gauchi, Executive Director of Global Industrial Design at General Motors. “We wanted every step of the way to be intentional and thoughtful because this motto denotes the creative and innovative thinking across the global GM family.”
The new logo will be rolled out across the automaker this year and will run anywhere we normally see the outgoing logo. It will be linked to a new marketing campaign called Everyone In. The campaign will lay the groundwork for the automaker as it seeks to put drivers in electric vehicles and begin a slow march away from the internal combustion engine.